Anna-Maija Autio – Fashion Designer
I have graduated from the School of Arts as a fashion designer. I have a long history and experience as a designer for Flare Trading. My ambition is to create coats for women no matter the size or age. My goal is to design well-fitted, quality coats. They need to be modern but timeless and can be used every day.
I see women who wear coats from Flare Collection or Dixi Coat, as women who prefer to look trendy. They also respect the comfortability and functionality. Quality materials and well-fitting coats play an essential role when creating new, timeless and sustainable ready-to-wear collections.
I am looking for inspiration around me, wherever I go. Art, movies, music, travelling and different cultures, especially street fashion, are never ending sources for my inspiration. You just have to keep your eyes and ears open in order to know what the modern woman wants.
When I start designing a new season, I still get excited about the coming trends, colours and materials. I am happy to do inspirational and multifunctional work as a designer. It has actually been my dream job since I was a kid.